What is Brand and Marketing Asset Management?

Protect and manage your most valuable asset: your brand

A company’s brand - or brands - can often be their most valuable asset, accounting for more on the balance sheet than a tangible asset like a building, factory, or physical product. Therefore, management of your brand (and all market-facing content relating to it, including logos, product photos, or more emotive content such as advertising) is critical.

Brand and Marketing Asset Management are the practices and processes in place to ensure all your brand content is managed correctly and compliantly. It goes beyond Digital Asset Management (DAM) and the provision of a repository for all brand content, to the management of that content with the addition of brand guidelines.

Still want more? Contact Northplains today to speak to one of our brand and marketing asset management experts.