Content Lifecycle Management Success: The Devil is in the Details. We’ve previously talked about the benefits of content lifecycle management (CLM), as a means to overcome the huge challenges that large amounts of creative and marketing content create. We’ve examined how it’s a natural evolution from digital asset management (DAM) and how it connects everything - across different types of content, marketing systems, and users… every step of the way.
What is Content Lifecycle Management (CLM)? You probably don’t need reminding that we are living in a content-centric world. If you’re reading this – you’re likely already in the content trenches, whether that’s commissioning, creating, supervising, approving or funding that content. You also don’t likely need reminding about the volume of content being created and how quickly it becomes challenging to manage.