Getting to Know Creative Asset Management (CAM) Also known as Work in Progress DAM (WiP DAM), creative asset management focuses on the creative design and production teams that generate original collateral. The processes for an asset ingestion and metadata extraction are part of the creative workflow, and are unobtrusive to the natural working habits of the team and individual contributors. Searching for and utilizing assets stored in the centralized system is easily managed while working with creative applications. Automation of tasks such as cataloging assets and transformations for specific applications allow for increased productivity. Creative asset management is the beginning of...
What is Brand Asset Management (BAM)?
Getting to Know Brand Asset Management (BAM) ‘What is BAM, and how is it different from DAM (Digital Asset Management)?’, is a question that I am often asked. There are different ways to answer it, of which some are more suitable than others, depending upon the role of the person asking. However, there are many aspects to the discussion that are equally valid to all. My preferred response is to say that BAM is a specialised variant of DAM software that is tailored to address the specific needs of Brand Managers. Or, more colloquially, a type of DAM application designed to help people manage their brand’s assets more easily and reliably.
