Check out this excellent article, featured in Digital Marketing Magazine, on how to best manage your digital content by our very own Sr. Product Manager, Tim Shaw. Article highlights include the 7 questions you need to ask to inform your digital marketing strategy, as well as content management best practices. Shaw also shares the 6 steps to a successful digital asset management (DAM) strategy, including:
More, Better, Faster: Creating and Managing Content in a Digital World As if creating great content is not hard enough, how do you do it faster, more often and more effectively?
The use of video as a marketing tool is rapidly increasing. Telling a brand story with video is not only providing a richer experience to the viewer, it is easier and more effective in communicating your message than other digital mediums. Video content is able to convey personality and feeling by using emotive sounds and/or music in a way that still images sometimes cannot. Utilizing video in your marketing strategy often makes it easier for people to understand and engage with your brand, products and/or services. From product promotion to education to lifestyle videos, the content opportunities are endless and companies are constantly finding new and innovative approaches to...
Which DAM Solution is Right for My Organization? No two implementations of digital asset management are the same. Therefore, determining which DAM solution is right for an organisation will require an element of discovery to find out what the business is trying to achieve. It’s the same reason why there are so many cars on the market. Taking a Ferrari off-road isn’t going to work. One size just doesn’t fit all.
Why Care About Compliance? In today’s increasingly regulated industries, the need for rigorous compliance goes hand in hand with many marketing strategies, and for good reason: if an organization is pulled up by a regulatory authority for lacking compliance, the impact can be huge, and not just in terms of the likely fines or lawsuits. Just as big a headache is the amount of time and money spent trying to find out why compliance failed and then taking remedial action.
I Know It's Here Somewhere... Most of us can identify with the frustration of knowing that a file exists, or that a colleague said it did, but we just can’t quite put a finger on exactly where. Various studies underline the scale of the problem. According to K2’s Going Paperless report, 15% of documents are misplaced and, even when found, 30% of documents contain obsolete information.
The terms Digital Asset Management (DAM) and Brand Asset Management (BAM) are often used interchangeably, but in reality BAM is a specific category of DAM. Brand asset management software provides additional functionality focused on the facilitation of content re-use as well as how and where it should be used. Whilst many generic digital asset management systems can provide a degree of brand asset management, they fall short of providing a number of disciplines required to provide an effective BAM experience. BAM systems must offer a compelling intuitive user experience, providing functions such as brand guidelines, collaboration, and web-to-print/web-to-digital capabilities for...