With the end of the year and holidays quickly approaching, the importance of having a DAM solution in place significantly increases. Organizations are producing content and rich media at a much faster pace due to the lower costs associated with creation; however, without an effective digital asset management system in place this content becomes a nightmare to manage.
Brand consistency. Easy to say, hard to achieve. Any brand owner or marketer can confirm. Making sure that every single instance of a brand’s identity is presented in the correct way is a huge challenge and becomes even harder to achieve as more staff, agencies and locations are involved. What’s more, with the sheer volume of content being created by most organisations, the problem is set to become even bigger.
There’s no doubt that a digital asset management solution is an investment. Generally, DAM solutions aren’t cheap, which is why prospective customers often ask Northplains to help build their business case for a DAM. One way we do this is by explaining how a DAM contributes to a company’s bottom line.
The Keys to DAM Success The success of any DAM implementation is directly driven by user adoption of the system. User adoption is determined by ease of use and overall functionality. If your users do not like your system, they will not use it… and if they do not use it, your digital asset management system will not be successful.