Content Lifecycle Management Success: The Devil is in the Details. We’ve previously talked about the benefits of content lifecycle management (CLM), as a means to overcome the huge challenges that large amounts of creative and marketing content create. We’ve examined how it’s a natural evolution from digital asset management (DAM) and how it connects everything - across different types of content, marketing systems, and users… every step of the way.
What is Content Lifecycle Management (CLM)? You probably don’t need reminding that we are living in a content-centric world. If you’re reading this – you’re likely already in the content trenches, whether that’s commissioning, creating, supervising, approving or funding that content. You also don’t likely need reminding about the volume of content being created and how quickly it becomes challenging to manage.
We’ve been talking a lot about the dollars and ‘sense’ of digital asset management lately. With the amount of data consumers are creating and businesses are amassing - how could we not? We've put together the following list to help evaluate if you're falling prey to the cost pitfalls of marketing in a big data world:
The wait is over: Xinet 19 is finally here. Ready to upgrade to our most powerful digital asset management platform yet for creative content? Here are some of the highlights.
A Look into Our Journey Like many organizations, Northplains Systems is embracing the benefits of cloud technology, helping it to deliver services to customers faster, more efficiently and with more flexibility. The company has recently gone through a migration to Amazon Web Services (AWS), arguably the most successful cloud platform, that has been adopted by a myriad of organizations worldwide. As well as benefits for the company, this transition to the cloud is good news for customers, too.
So, you’ve purchased a DAM solution for your company. Your assets have been transferred into the repository and sorted. Now what? Digital asset management software is more than just a storage space.DAM can be used to share, manage and revolutionize the way your company runs. But how do you know if you are using your DAM solution to its fullest potential?
If you missed out on our 3rd annual thought-leadership webinar, don’t worry! We have gone through and pulled out some of the key takeaways for both those in pursuit of a DAM system or trying to maximize their existing one.
Steve Jobs once said, “You can’t connect the dots looking forward, you can only connect them looking backwards.” You have to trust that the dots will somehow connect in the future.