A business can find itself unintentionally using dozens of different software products, given how easy it is for individual, siloed departmental teams to implement new technology. It doesn’t matter who it is — marketing, finance, purchasing, supply chain, and more can end up creating their own micro-IT departments and making independent decisions about software implementation. But when departments act as silos, this brings inefficiency, wasted resources and blind spots. This fragmented approach causes overlap that misses the opportunity to take a more streamlined big-picture, cohesive strategy. By consolidating siloed SaaS platforms and approaching from an overarching view of the...
It’s 2021, and we are deep into the New Normal. What does that mean for marketing? Tighter budgets, drastic reductions of in-person interactions, and dramatic shifts in consumer wants and needs are some of the significant challenges in play. But with the right approach, the right tools, and a focus on efficiency, marketing can be prepared to navigate and thrive in the shifting landscape.
2020 has been a grim, chaotic, uncertain year in so many ways. As marketers, one of our fundamental responsibilities is responding to change, and oh, how you did. As we move into 2021, we want to take a look at what has changed, what is likely to remain the same, and, dare we say, what opportunities the “new normal” has created.
Think about the most successful team you’ve been a part of. A team that worked together really well, showed flexibility, solved problems in creative ways and served up productive solutions to challenging situations. What was the makeup of that team? What different perspectives, backgrounds and experiences were represented?
The holiday season seems to start earlier and earlier each year, but this year, the creep is even more noticeable. When Amazon shifted Prime Day from July to mid-October, other retailers followed the example and also offered strong promotions in October. Estimates show that 49% of shoppers plan to buy gifts before Halloween.
Recently, Banksy, the elusive UK-based street artist, activist and film director, lost a two-year attempt to trademark one of his most famous graffiti images, “Flower Thrower.” While most artists protect their art through copyright, Banksy cannot do so without revealing his long-concealed identity. To avoid this, his company often opts to file a “trademark without text.” However, in this case, this tactic was not successful.
Where does your business stand when it comes to digital readiness? If Covid-19 has taught us anything, it’s that if your business systems aren’t nimble, flexible and remotely accessible, there is no more tomorrow or next year to get there. If you found yourself having to scramble to provide your employees access to physical servers and other collaboration tools, now more than ever you should be thinking about making the change to cloud-based technology, otherwise known as a SaaS (Software-as-a-Service) platform.
We were thrilled to gather Aclate experts, partners, and customers online to review best practices and winning strategies for continuous customer engagement. Day 1 of the Virtual Summit focused on the Customer Engagement Stream and how you can connect and deliver data-driven customer experiences.
Many cities in the world have issued stay-at-home orders to stop the spread of COVID-19. With it, millions of people who typically go into an office are now working from home. Working remotely is nothing new to the 100-percent global remote team here at Aclate. We understand that it is a big task when you are responsible for creating your own schedule, setting up a workspace and enforcing work/life balance. However, we love the remote-working model and believe it to be one of increased ownership, excellence and overall job satisfaction.
Did you hear that Mr. Peanut died during Super Bowl LIV? Yes, Planters offed its 104-year-old monocled advertising logo and mascot and brought him back to life as much younger and cuter, modernized #BabyNut during the game.