Where does your business stand when it comes to digital readiness? If Covid-19 has taught us anything, it’s that if your business systems aren’t nimble, flexible and remotely accessible, there is no more tomorrow or next year to get there. If you found yourself having to scramble to provide your employees access to physical servers and other collaboration tools, now more than ever you should be thinking about making the change to cloud-based technology, otherwise known as a SaaS (Software-as-a-Service) platform.
We were thrilled to gather Aclate experts, partners, and customers online to review best practices and winning strategies for continuous customer engagement. Day 1 of the Virtual Summit focused on the Customer Engagement Stream and how you can connect and deliver data-driven customer experiences.
Many cities in the world have issued stay-at-home orders to stop the spread of COVID-19. With it, millions of people who typically go into an office are now working from home. Working remotely is nothing new to the 100-percent global remote team here at Aclate. We understand that it is a big task when you are responsible for creating your own schedule, setting up a workspace and enforcing work/life balance. However, we love the remote-working model and believe it to be one of increased ownership, excellence and overall job satisfaction.
Did you hear that Mr. Peanut died during Super Bowl LIV? Yes, Planters offed its 104-year-old monocled advertising logo and mascot and brought him back to life as much younger and cuter, modernized #BabyNut during the game.
As we kick off 2019, it’s the perfect time to look back at developments in the digital asset management industry, and to predict what’s coming for both DAM developers and users in 2019. If you are thinking artificial intelligence, personalized content, actionable metadata, customer experience, and technology advancements, then you are definitely on the right track.
We’re all busy building our personal brands, but are there best practices we can apply to protect the brands we work on?
Content Lifecycle Management Success: The Devil is in the Details. We’ve previously talked about the benefits of content lifecycle management (CLM), as a means to overcome the huge challenges that large amounts of creative and marketing content create. We’ve examined how it’s a natural evolution from digital asset management (DAM) and how it connects everything - across different types of content, marketing systems, and users… every step of the way.
What is Content Lifecycle Management (CLM)? You probably don’t need reminding that we are living in a content-centric world. If you’re reading this – you’re likely already in the content trenches, whether that’s commissioning, creating, supervising, approving or funding that content. You also don’t likely need reminding about the volume of content being created and how quickly it becomes challenging to manage.
We’ve been talking a lot about the dollars and ‘sense’ of digital asset management lately. With the amount of data consumers are creating and businesses are amassing - how could we not? We've put together the following list to help evaluate if you're falling prey to the cost pitfalls of marketing in a big data world: