Getting to Know Creative Asset Management (CAM) Also known as Work in Progress DAM (WiP DAM), creative asset management focuses on the creative design and production teams that generate original collateral. The processes for an asset ingestion and metadata extraction are part of the creative workflow, and are unobtrusive to the natural working habits of the team and individual contributors. Searching for and utilizing assets stored in the centralized system is easily managed while working with creative applications. Automation of tasks such as cataloging assets and transformations for specific applications allow for increased productivity. Creative asset management is the beginning of...
Getting to Know Brand Asset Management (BAM) ‘What is BAM, and how is it different from DAM (Digital Asset Management)?’, is a question that I am often asked. There are different ways to answer it, of which some are more suitable than others, depending upon the role of the person asking. However, there are many aspects to the discussion that are equally valid to all. My preferred response is to say that BAM is a specialised variant of DAM software that is tailored to address the specific needs of Brand Managers. Or, more colloquially, a type of DAM application designed to help people manage their brand’s assets more easily and reliably.
Ngage brings some of the biggest brands in the world together for two days packed with learning and networking. It is an opportunity to see how other companies are leveraging their digital asset management system and how they are addressing the same challenges your team faces each day!
The lower costs of creating content, along with the need to create engaging, media-rich experiences for customers, means organisations are creating more content than ever before. This increase has highlighted the vital importance of effective Digital Asset Management (DAM) to ensure that the content creation process and finalised content is effectively managed and presented.
Northplains is pleased to introduce On Brand 2.7 which delivers significant upgrades to further improve user experience for sharing and downloading brand assets and guidelines. Here are just a few highlights: