VideoMarketing

The Value of Video as a Marketing Tool

The use of video as a marketing tool is rapidly increasing. Telling a brand story with video is not only providing a richer experience to the viewer, it is easier and more effective in communicating your message than other digital mediums. Video content is able to convey personality and feeling by using emotive sounds and/or music in a way that still images sometimes cannot. Utilizing video in your marketing strategy often makes it easier for people to understand and engage with your brand, products and/or services. From product promotion to education to lifestyle videos, the content opportunities are endless and companies are constantly finding new and innovative approaches to...

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RightDAMforYou

Choosing the Right DAM Solution for Your Organization

Which DAM Solution is Right for My Organization? No two implementations of digital asset management are the same. Therefore, determining which DAM solution is right for an organisation will require an element of discovery to find out what the business is trying to achieve. It’s the same reason why there are so many cars on the market. Taking a Ferrari off-road isn’t going to work. One size just doesn’t fit all.

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MoneyCost

Lack of Compliance Can Cost Your Company Millions

Why Care About Compliance? In today’s increasingly regulated industries, the need for rigorous compliance goes hand in hand with many marketing strategies, and for good reason: if an organization is pulled up by a regulatory authority for lacking compliance, the impact can be huge, and not just in terms of the likely fines or lawsuits. Just as big a headache is the amount of time and money spent trying to find out why compliance failed and then taking remedial action.

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LookingforFiles-min

Thousands of Hours Lost Looking for Files

I Know It's Here Somewhere... Most of us can identify with the frustration of knowing that a file exists, or that a colleague said it did, but we just can’t quite put a finger on exactly where. Various studies underline the scale of the problem. According to K2’s Going Paperless report, 15% of documents are misplaced and, even when found, 30% of documents contain obsolete information.

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SolutionthatFits-min

DAM or BAM: Finding the Asset Solution That Fits

The terms Digital Asset Management (DAM) and Brand Asset Management (BAM) are often used interchangeably, but in reality BAM is a specific category of DAM. Brand asset management software provides additional functionality focused on the facilitation of content re-use as well as how and where it should be used. Whilst many generic digital asset management systems can provide a degree of brand asset management, they fall short of providing a number of disciplines required to provide an effective BAM experience. BAM systems must offer a compelling intuitive user experience, providing functions such as brand guidelines, collaboration, and web-to-print/web-to-digital capabilities for...

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CAM

What is Creative Asset Management (CAM)?

Getting to Know Creative Asset Management (CAM) Also known as Work in Progress DAM (WiP DAM), creative asset management focuses on the creative design and production teams that generate original collateral. The processes for an asset ingestion and metadata extraction are part of the creative workflow, and are unobtrusive to the natural working habits of the team and individual contributors. Searching for and utilizing assets stored in the centralized system is easily managed while working with creative applications. Automation of tasks such as cataloging assets and transformations for specific applications allow for increased productivity. Creative asset management is the beginning of...

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BAM

What is Brand Asset Management (BAM)?

Getting to Know Brand Asset Management (BAM) ‘What is BAM, and how is it different from DAM (Digital Asset Management)?’, is a question that I am often asked. There are different ways to answer it, of which some are more suitable than others, depending upon the role of the person asking. However, there are many aspects to the discussion that are equally valid to all. My preferred response is to say that BAM is a specialised variant of DAM software that is tailored to address the specific needs of Brand Managers. Or, more colloquially, a type of DAM application designed to help people manage their brand’s assets more easily and reliably.

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The Competitive Digital Asset Management Landscape

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What is Digital Asset Management (DAM) and Why Do I Need It?

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Ngage 2015: March 4 & 5

Ngage brings some of the biggest brands in the world together for two days packed with learning and networking. It is an opportunity to see how other companies are leveraging their digital asset management system and how they are addressing the same challenges your team faces each day!

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