Let's play devil’s advocate for a moment...
There’s no doubt that a digital asset management solution is an investment. Generally, DAM solutions aren’t cheap, which is why prospective customers often ask Northplains to help build their business case for a DAM. One way we do this is by explaining how a DAM contributes to a company’s bottom line.
The Keys to DAM Success The success of any DAM implementation is directly driven by user adoption of the system. User adoption is determined by ease of use and overall functionality. If your users do not like your system, they will not use it… and if they do not use it, your digital asset management system will not be successful.
Northplains are pleased to advise our Xinet v.18.0.2 customers that release is compatible with Adobe InDesign 22.214.171.124 (Mac), released in August this year. No action is required
We chat to Product Manager Timo Faber to find out about some of the exciting new features in this release.
Calling French Marketers: Are you interested in finding out more about how to manage your brand digital assets? Join us at the exclusive Canadian Embassy in Paris on June 3rd for an all day marketing conference. Get ticket now. June 3, 2015 at 9:30 a.m. to 5:30 p.m. Cultural Center of the Embassy of Canada in Paris 5 Rue de Constantine 75007 Paris, France
Check out this excellent article, featured in Digital Marketing Magazine, on how to best manage your digital content by our very own Sr. Product Manager, Tim Shaw. Article highlights include the 7 questions you need to ask to inform your digital marketing strategy, as well as content management best practices. Shaw also shares the 6 steps to a successful digital asset management (DAM) strategy, including: