If you missed out on our 3rd annual thought-leadership webinar, don’t worry! We have gone through and pulled out some of the key takeaways for both those in pursuit of a DAM system or trying to maximize their existing one.
Steve Jobs once said, “You can’t connect the dots looking forward, you can only connect them looking backwards.” You have to trust that the dots will somehow connect in the future.
With the end of the year and holidays quickly approaching, the importance of having a DAM solution in place significantly increases. Organizations are producing content and rich media at a much faster pace due to the lower costs associated with creation; however, without an effective digital asset management system in place this content becomes a nightmare to manage.
Brand consistency. Easy to say, hard to achieve. Any brand owner or marketer can confirm. Making sure that every single instance of a brand’s identity is presented in the correct way is a huge challenge and becomes even harder to achieve as more staff, agencies and locations are involved. What’s more, with the sheer volume of content being created by most organisations, the problem is set to become even bigger.
There’s no doubt that a digital asset management solution is an investment. Generally, DAM solutions aren’t cheap, which is why prospective customers often ask Northplains to help build their business case for a DAM. One way we do this is by explaining how a DAM contributes to a company’s bottom line.