Erica Helmer

Recent Posts

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What is Metadata and How is it Used in Digital Asset Management?

If you are reading this, you may already have an idea of what metadata is, or you may be looking for an easy-to-understand explanation. For those that don’t, a simple explanation for metadata is the set of attributes that are used to describe assets (photos, graphics, PDFs, videos etc). Good metadata is critical for digital asset management to ensure that your assets are categorized and organized to be easily found. On the other side of the spectrum, bad metadata creates clutter and confusion, making finding assets difficult, and often deters users from adopting a DAM system.

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4 ways Manual Asset Management Hurts your Bottom Line

We’ve been talking a lot about the dollars and ‘sense’ of digital asset management lately. With the amount of data consumers are creating and businesses are amassing - how could we not? We've put together the following list to help evaluate if you're falling prey to the cost pitfalls of marketing in a big data world:

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