If you are reading this, you may already have an idea of what metadata is, or you may be looking for an easy-to-understand explanation. For those that don’t, a simple explanation for metadata is the set of attributes that are used to describe assets (photos, graphics, PDFs, videos etc). Good metadata is critical for digital asset management to ensure that your assets are categorized and organized to be easily found. On the other side of the spectrum, bad metadata creates clutter and confusion, making finding assets difficult, and often deters users from adopting a DAM system.
As we kick off 2019, it’s the perfect time to look back at developments in the digital asset management industry, and to predict what’s coming for both DAM developers and users in 2019. If you are thinking artificial intelligence, personalized content, actionable metadata, customer experience, and technology advancements, then you are definitely on the right track.
We’re all busy building our personal brands, but are there best practices we can apply to protect the brands we work on?
Content Lifecycle Management Success: The Devil is in the Details. We’ve previously talked about the benefits of content lifecycle management (CLM), as a means to overcome the huge challenges that large amounts of creative and marketing content create. We’ve examined how it’s a natural evolution from digital asset management (DAM) and how it connects everything - across different types of content, marketing systems, and users… every step of the way.
What is Content Lifecycle Management (CLM)? You probably don’t need reminding that we are living in a content-centric world. If you’re reading this – you’re likely already in the content trenches, whether that’s commissioning, creating, supervising, approving or funding that content. You also don’t likely need reminding about the volume of content being created and how quickly it becomes challenging to manage.
We’ve been talking a lot about the dollars and ‘sense’ of digital asset management lately. With the amount of data consumers are creating and businesses are amassing - how could we not? We've put together the following list to help evaluate if you're falling prey to the cost pitfalls of marketing in a big data world:
The wait is over: Xinet 19 is finally here. Ready to upgrade to our most powerful digital asset management platform yet for creative content? Here are some of the highlights.
A Look into Our Journey Like many organizations, Northplains Systems is embracing the benefits of cloud technology, helping it to deliver services to customers faster, more efficiently and with more flexibility. The company has recently gone through a migration to Amazon Web Services (AWS), arguably the most successful cloud platform, that has been adopted by a myriad of organizations worldwide. As well as benefits for the company, this transition to the cloud is good news for customers, too.
Northplains is excited to announce the latest release of Xinet 18.1. Our digital asset management (DAM) system is designed to help companies, in-house creative departments, and advertising agencies to more effectively manage documents, images, video and other content in an omni-channel environment. This new release includes new features as well as major enhancements to existing features.
So, you’ve purchased a DAM solution for your company. Your assets have been transferred into the repository and sorted. Now what? Digital asset management software is more than just a storage space.DAM can be used to share, manage and revolutionize the way your company runs. But how do you know if you are using your DAM solution to its fullest potential?