Top 9 Digital Asset Management Trends to Look for in 2019

As we kick off 2019, it’s the perfect time to look back at developments in the digital asset management industry, and to predict what’s coming for both DAM developers and users in 2019. If you are thinking artificial intelligence, personalized content, actionable metadata, customer experience, and technology advancements, then you are definitely on the right track.

The Future of Digital Asset Management Software is Here

Here is a summary of the top 9 trends that we believe will have an enormous impact on the digital asset management (DAM) industry in 2019:

1. AI Technology Replaces Manual Work

Artificial intelligence is changing the way media companies address workflow challenges. AI platforms for media analysis in digital asset management makes it easier than ever before to manage huge volumes or content - with the ability to automatically tag assets based on attributes such as faces, objects, colors, shapes, and more. Combined with strong metadata, AI capabilities will help teams find the assets they are looking for even faster than ever before.

So what does the future of digital asset management look like? Video and image AI analysis will continue to advance. Future capabilities are endless, and some may include: language translation, sentiment analysis (expression of emotion), logo and object detection, video text recognition, facial recognition (identifying people and celebrities), place analysis (identifying buildings and GPS locations), and scene detection (identifying the time of day), among many more possibilities. (Source: TV Technology)

2. SaaS Solutions are the Industry Preference

More companies in 2019 will likely adopt the Software as a Service (SaaS) model. In an Industry market report by, it was stated that nearly 51% of organizations today run their operations using SaaS applications. Experts also predicted that this number will go up to 73% in the near future - that’s huge. What’s leading this expansive growth? Shifts in technology, specifically the growth of mobile and digital devices, says Gartner.

So what does this mean for digital asset management? Many software-as-a-service DAM systems will be offered on a standard subscription agreement, with maintenance costs built into packages. SaaS provides fully web-based access, automatic feature upgrades, smooth integrations, an open-source API, and so much more. Advantages include quick implementation, system-wide bug fixes, increased mobility with an internet connection, up-to-date security, and flexibility without needing to upgrade servers.

3. Syndicated Content is the Way to Go

It seems that everyone is talking about content repurposing - but what about content syndication? Content syndication is when you take content you have published for your own website or digital platform, and give permission to third-parties to post a copy of your content on their digital communication channels. This is a popular method for exposing your content to multiple audiences relevant to your business, and to piggyback exposure from influential sources that can increase your company’s online visibility.

Digital Asset Management systems help organizations rapidly access and manage all their digital assets, including syndicated content. Inputting metadata in your DAM system can also help link product information with content syndication efforts, so your marketing and creative teams can quickly retrieve and share syndicated content as needed for current and future demands. Your syndicated content can be stored, retrieved and shared easily, whether it’s a blog post, video, or any piece of web-based content.

4. Increased Adoption of Analytical Tools

Analytics is no longer just a popular buzzword. No matter what technology blog or magazine you look at, you’ll see articles about analytics and how it’s changing the way managerial decisions are made. With analytics in content marketing, your team can set expectations to measure the ROI of assets based on actions such as file usage, downloads or engagements. Hard data gathered from analytics can guide future strategic decisions, like what content to use, repurpose, or even retire, to get a return on revenue opportunities.

With digital asset management, businesses can experiment by producing a variety of digital assets, see results immediately, and use analytics to make even more informed ‘data-driven' decisions. Data may be saved such as where assets are being used outside the DAM system, who is using the assets internally within a DAM system, or how many times an asset has been downloaded, viewed, shared, or repurposed into other versions - providing insight into how your assets are performing to drive future decision-making.

5. Workflow Automation is the New Norm

Workflow automation is the simplification of an operating process that can be applied to tasks for digital assets like film, television, the web, or another medium. In today’s content-driven world, businesses are turning to automated workflows for increased efficiency and productivity. Automated workflows are all about designing and implementing rules within a digital asset management system related to tasks, data, and files that reduce the drain on people resources for monotonous, repetitive tasks like sending artwork up the line to the next approver. Consequently, automation improvements are achieved in accuracy, efficiency, timeliness and even teamwork.

An automated workflow is advantageous to businesses that want to speed up digital asset production times. With workflow automation, a digital asset management system can prevent teams from doing the same job multiple times - or even from missing a task completely. In 2019, we envision workflow automation will continue to play a significant role in DAM technology, by helping team projects move forward, and alerting team members of project statuses so they can remain on target and meet asset review and approval deadlines.

6. Customized and Personalized Video Content

The proliferation of digital growth and disruption means that consumers are becoming more connected to brands on a daily basis, across multiple devices like smartphones, smartwatches, tablets, and laptops. Communicating with consumers also implies new challenges of communicating effectively and building a meaningful customer experience and journey. What if you could display different content and call-to-actions for different types of visitors? Would you strengthen the customer experience? Most likely.

What does this mean for video asset management technology? The success of creative and marketing in 2019 will be all about creating personalized experiences - and delivering them authentically to consumers. As companies create multitudes of personalized and individually targeted digital assets, they will need a place to store and organize them. A digital asset management system can help catalog personalized digital asset variations of photos, videos and layouts for quick and efficient storing, retrieval and sharing.

7. Increased Collaboration with Sharing and Feedback

Thanks to the ever-evolving internet, the world continues to become more and more connected. Businesses are striving to build more collaborative workplaces, boost employee job satisfaction, and increase workflow efficiency. In 2019, businesses and their workforces will continue to become dispersed and mobile, creating a need for even better solutions to stay connected and manage global collaboration.

Utilizing Digital Asset Management software will improve collaboration by creating a central repository for your digital assets at every step of the digital asset lifecycle. From the creation of assets, to the associated creative production workflow, through to the approval of the final asset and its distribution, a DAM system improves communication with sharing design concepts and files, and managing feedback quickly and efficiently.

8. Good Metadata is Essential to DAM Success

Metadata is a small word with a big impact. In digital asset management, managing metadata properly can save you and your end user time, helping you find, edit, and distribute digital assets quicker. This data is critical to turn a piece of content into a digital asset that can be organized, categorized, and easily found. Metadata enables people to find what they are looking for within a DAM system, quickly and efficiently. Sound metadata is not a nice-to-have, but a must-have when it comes to digital asset management

When properly implemented, you can take your business to the next level by using metadata to increase workflow efficiency and productivity. How? By ensuring that even with hundreds and thousands of assets, anyone in your company can find what they are looking for, with key searchable data such as creation dates, the subject name, or even an image’s copyright status, so you and your team can work confidently and compliantly with your digital assets. Good metadata is useful, and in 2019 it will be necessary to show your meta big love if you want to become a DAM software professional. 

9. Continued Support for Growing Digital Asset Formats

Increased communication with consumers through digital platforms will drive the growth of new formats in 2019, and likely retire old ones. Content for social media and display ads, video production, and editorial pieces such as ebooks are just a few file types that will likely see continued growth. A digital asset management system can help companies store and archive a variety of sizes, formats and volumes of digital assets, to cover the scope of your project, and so that you can easily experiment with file types to see what format drives the highest return.

If you’re planning on implementing a DAM system this year, you will be able to organize files such as photos, videos, audio files, powerpoint, graphics, 3D files, PDFs, Excel spreadsheets, Word Documents, and Illustrator documents. One advantage to a DAM solution is being able to store one master file, and edit multiple variations within it - whether you need to change the format or size, DAM software can help provide added value to your users and ultimately, consumers.

To a Bright DAM 2019 Ahead

As you have read, there are many exciting evolving features in DAM’s near future. As the digital landscape evolves, we will continue to work hard to provide DAM functionality and to meet our customers growing technological demands. Whether it’s addressing changing demands for content formats such as more video, or providing more detailed and varied analytics, at Northplains in 2019 we will continue to empower users to understand how to best achieve ROI for their systems, and how to work better, faster and smarter in the months and year to come.

Learn More about Digital Asset Management Technology

Northplains is the industry leader in digital asset and content lifecycle management technology. To learn more about our company’s suite of SaaS and On-premise digital asset management technologies, please visit

Like what you’ve read? Subscribe to our blog by adding your email address to the form below, and don’t forget to check out our Resources Section ( ‘From Assets to Zero-Cost Strategy’ to access our collection of FREE tools to help you grow your DAM, creative, and marketing know-how.