So, you’ve purchased a DAM solution for your company. Your assets have been transferred into the repository and sorted. Now what? Digital asset management software is more than just a storage space.DAM can be used to share, manage and revolutionize the way your company runs. But how do you know if you are using your DAM solution to its fullest potential?
Here are five questions to ask yourself to see what your DAM might be missing:
1. Version Control: How easy it is to update and share my assets?
Making small changes to content is never easy if the content can’t be found. Maybe a contract is missing one important word or a video needs the audio switched out. In the past, files would have been sent back and forth for edits and reviews making it confusing to keep track of the most recent version of the content. With a DAM solution those days are obsolete. So, be sure that you’re utilizing the features of version control to save time and money.
2. Metadata: Are we using this correctly?
Metadata, when properly implemented, can save significant time which can then be spent more productively. By understanding the relationships between data and the search capabilities metadata provides, you can begin to classify assets more effectively. Be sure to account for spending a large amount of time on the front end developing metadata when organizing assets because it will save your company a substantial amount of time in the future when searching for assets.
3. Security: How protected are my assets?
Your content comes into contact with a number of people throughout its lifecycle -from employees to management, clients, partners, and consumers- your assets need to be secure at all stages. A DAM gives you the ability to track where each file goes and who it’s going to in order to better manage your content and make sure it is adhering to all the corresponding rights.
4. Consistency: Is my brand being shown the same with every asset?
With any brand, the most important aspect is to make sure that your messaging, look and content are consistent across all channels and assets. When utilized properly, your DAM solution can help you better manage your brand and company rights while reducing risk of potential violations.
5. ROI: Is my company running more efficiently?
One of the most significant indicators of a good investment decision is if your newly implemented process or software has created better efficiency and workflows throughout the business. When your solution is being used to the fullest extent, you’ll notice a difference in all aspects of the company. Better organization leads to better collaboration and more revenue. With your processes moving like clockwork, your company will have the freedom to take on more business proving that DAM delivered an ROI.
When implemented correctly and utilized to it's fullest abilities, DAM should feel like a huge weight has been lifted from your company's shoulders. Take time to analyze how your DAM solution has impacted your organization's processes and workflow. If you think you could get more out of your DAM, contact Northplains today!